NO “PRESIDENTIAL” ALERTS FOR ME

I just received the first “presidential alert” on my cell phone and I was, frankly, appalled. It’s not just that I don’t want to hear from Donald Trump. I also don’t want receive “presidential alerts” from any future president. What’s wrong with this? The name is another building block in the construction of the imperial presidency. It’s not a name that democrats should be thinking of. Why not “National Alert” or “US Alert” or “Federal Government Alert”? We have been assured that the current office holder will not use it for his own political purpose. But why would a future president not think: a presidential alert is a presidential alert and I will use it as such? What stands in the way?